|Have you cottoned on yet?|
PAN UK has supported organic cotton for more than two decades, during that time we have trained thousands of small farmers and seen it transform their lives for the better so we are delighted to report that a new global initiative aimed at developing and promoting organic cotton has been launched.
The following is a press release that was issued on 4th October 2012 outlining the reasoning and objectives of the campaign. Further information on the campaign can be found at: www.cottonedon.org
Cutting through eco-confusion:
World’s first global organic cotton campaign launches at Hong Kong textiles conference
Major players in the international textiles industry are today challenged to sign up to organic – the most reliable and trustworthy standard of sustainable textiles production.
Speaking at the Sustainable Textiles Conference in Hong Kong, Lord Peter Melchett – Policy Director of the UK’s Soil Association– asked textile industry leaders: “Have you cottoned on yet?”
Echoing the slogan of the campaign and website launched today www.cottonedon.org, Lord Melchett called on the industryto put a halt to the environmental damage and threats to cotton farmers’ livelihoods caused by global cotton farming and processing.
Up to 80% of world cotton production currently comes from GM crops (with 95% of the seed in India controlled by one company: Monsanto).
At the same time, worldwide demand for organic cotton is set to grow by at least 10% in 2011-2012.
But some brands are failing to commit to organic standards, opting instead for easier, lower-level schemes or worse – nothing at all. Without commitment from brands, it is farmers who bear the social, environmental and economic risks associated with cotton production:
“Organic cotton is proven to deliver positive benefits for people and the environment. When it comes to making sustainability claims you can trust, nothing beats it.” Lord Peter Melchett, Policy Director, Soil Association
The campaign is launched by the Soil Association and the Global Organic Textile Standard (GOTS), the leading standard for organic textile processing.
The campaign asks consumers, NGOs and brands to “cotton on” to organic, by signing up on the new micro-site www.cottonedon.org, uniting supporters of sustainable cotton across the globe.
The campaign is detailed in a briefing paper released today, which spells out the 5 unique benefits of organic production:
To download the briefing paper, visit www.cottonedon.org
12 Nov 2012