Incentives are key
Status of integrated farming in the Netherlands

The attitudes of the Dutch farming community towards integrated farming systems (IFS) is improving, although doubts remain because of restrictions and management requirements. Patricia Matteson and Jet Proost argue that supportive regulations and financial incentives are important factors in developing sustainable agriculture. They confirm the importance of retail-level initiatives aimed at consumers, including labelling according to the level of pesticides applied.

The Netherlands pioneered the development of integrated farming systems (IFS), Dutch specialists having compared conventional, integrated, and organic farming systems for field crops (potatoes, sugar beets, wheat) on experimental farms since 1979 (see PN  25 p9, September 1994). Experience thus gained helped lay the groundwork for the government's 1990 Agricultural Structure Memorandum, which mandated national conversion to sustainable agriculture. Now Dutch IFS research has expanded to apples and field vegetables.
    The new agricultural policy gives high priority to environmental protection, particularly the reduction of pesticide and nitrogen emissions into ground and surface water. Accordingly, the 1991 national Multi-year Crop Protection Plan (MYCPP) mandated reduced dependence on pesticides, a 50% decrease in total agricultural pesticide use (kg of active ingredient), and the elimination of almost all pesticide emissions to the environment by the year 2000. IFS technology—including: multi-functional crop rotations (for pest and nutrient management); pest-resistant crop cultivars supported by seed treatments; pest forecasting, field monitoring, and reduced dosages to eliminate unnecessary pesticide use; mechanical weed control supplemented by row application of herbicides; reduced N input and balancing PK input/output; and the exclusion of persistent and mobile pesticides—is contributing toward achieving these goals.
    In particular, crop rotation and the deployment of Phytophthora blight- and nematode-tolerant potato cultivars according to nematode population and pathotype monitoring can eliminate the need for Dutch field crop farmers to apply soil sterilants(1). MYCPP regulations restricting soil sterilant application to once every four years on any given plot of land (once every five years after the year 2000) have encouraged these alternative practices. Together with other measures, such as hydroponic production and the replacement of fumigation of growth substrate by steam sterilization in greenhouses, they enabled a sharp reduction in soil sterilant use. As of 1994, soil sterilant sales had dropped by 75%, compared to the average of annual sales figures during the MYCPP's 1984-1988 baseline period. Since soil sterilants accounted for half of the national pesticide market during 1984-1988, this has helped keep The Netherlands on schedule for a 50% pesticide use reduction by the year 2000. The MYCPP's interim target of 30-35% use reduction by 1995 appears to have been met(2).
    Growers, tradespeople, and agro-industry are all represented on crop-specific Advisory Committees that recommend strategy to the National Council for Agricultural Research, which coordinates all agricultural research in the Netherlands(3). However, of these stakeholders only growers work with the Ministry of Agriculture in IFS development at farm level. Under a 1990-93 Innovation Project, 38 volunteer field crop farmers, with support from several research institutes and specially-trained extension agents, adapted IFS to the diverse requirements of five distinct Dutch production regions and evaluated integrated farming's agronomic, environmental, and economic performance. In order to introduce IFS simultaneously to the broader farming community, a network of 20 farmers study groups (10-15 farmer members per group) were linked to the pilot farms and intensive training courses were offered to extension agents, agriculture teachers, and agribusinesses(4). From 1993, a three-year Arable Farming 2000 Project increased the number of pilot farms to 500.

IFS makes economic sense
IFS economic results are similar to those of conventional systems; on average, Innovation Project pilot farms generated equal or slightly higher profits(5). Nevertheless, broader adoption of IFS has been slow. Response to opportunities for study club participation and special training offered under the Innovation Project was weaker than hoped, especially before pilot farms had completed their successful demonstration of IFS feasibility(6). Extension under the follow-on Arable Farming 2000 Project, which involved greater participation of commercial advisors linked to input suppliers, was more successful. A qualitative evaluation concluded that the skills of individual farm advisors are the most important determinant of extension results. Conversion to IFS has been found to require a radical change in farming craftmanship(7).
    Both technological and social factors appear to be responsible for the lack of motivation shown by many extensionists and farmers. Farmers may encounter practical difficulties in implementing IFS. Mechanical weed control is hampered by wet ground, and raises the risk of wind erosion and night frost in the northeastern part of the country where soils are sandy(8). Similarly, Arable Farming 2000 participants cite problems with crop rotations and land scarcity. Some cope by exchanging farm plots for a growing season. Developing an economically optimal integrated farming system for an individual farm usually involves experimentation over a span of several years. Farm profitability can suffer during the transition.
    The farming community's attitude toward IFS appears to have become more favourable. Whereas the Innovation Project farmer volunteers who pioneered IFS were often regarded as lunatics, participants in Arable Farming 2000 say that they have fewer social problems than technological ones(9). However, environmental values are still not motivating farmers to change their agricultural practices significantly; indeed, IFS is often negatively associated with resented restrictions imposed on growers by the MYCPP and other environmental protection programmes(10).

Financial and legislative support
An important problem is that IFS makes greater management demands on growers and extensionists, including farm planning and record-keeping, without necessarily bringing significant financial reward (unless IFS is a stepping stone to organic production and the better farm-gate prices it commands). The stronger encouragement of more sustainable farming practices through supportive regulations and financial incentives is considered to be essential. Accordingly, special IFS extension programmes are subsidized. For instance, Arable Farming 2000 participants each receive about $700 worth of reference materials, farm visits by extension staff, and study group meetings. This cost reduction has increased farmer participation and learning. Recent research found that IFS study group members who also sell produce under a special environmentally-friendly label through their commodity auctions are highly motivated and achieve the greatest reductions in the use of pesticides and other inputs(11).

Following the 'green' market
This opportunity to sell produce through auction or retail programmes giving preference to grains, fruit, vegetables, and flowers produced in an environmentally friendly fashion is an important new incentive for Dutch growers to adopt more sustainable agricultural practices. The chief reward is preservation of their share of the increasingly competitive and green European market. Sometimes growers receive a higher price for their produce as well, and the study, discussion and feedback help them farm more efficiently. These programmes have been multiplying since about 1990, and are distinct from the long-standing marketing of organic foodstuffs. Whereas organic certification and labelling requires complete avoidance of synthetic fertilisers and pesticides, the new programmes demand detailed record-keeping and verification showing limited use of those inputs, as well as the adoption of additional measures that reduce nutrient and pollutant emissions, energy use, and solid waste generation.
    Downstream retailers who sell these auction products may publicise their green wares in order to stimulate sales. The auctions themselves have generally not advertised these programmes to consumers because much of the produce they sell still does not qualify. However, there are other, retail-level initiatives aimed at consumers, including special labels. Each of these marketing initiatives has its own set of production guidelines, which vary in scope, in pesticide choice, and in the amount of pesticide use allowed. Some of them already meet or exceed MYCPP pesticide use reduction standards for the year 2000. Guidelines are objective-oriented in that they detail limits (e.g., the maximum allowable kg pesticide active ingredient/ha for a given crop), but do not dictate exactly what methods farmers must use to comply, unless there is reason to (such as prohibiting the application of certain hazardous compounds). This approach is farmer-friendly, leaving growers free to choose methods according to their individual priorities and farm conditions. Keeping an array of options open to farmers is important because Dutch farming is already highly regulated—for example, the average greenhouse horticultural producer must cope with about 60 separate national, provincial, local, and organisational regulations—and farmers resistance to further controls is rising.
    Consumers may well be confused by the numerous environmentally friendly marketing programmes, and vague about exactly what they are buying when they make a given purchase. The fact that all the fruit and vegetable production guidelines are a matter of public record, and that each of the programmes has stated its intention to raise production standards continually as technology allows, may help compensate for problems with consumer awareness on the demand side. There are additional disincentives for consumers: some specially-labelled products cost slightly more than unlabelled ones, and are not available in most shoppers regular food store or supermarket.

Welcome for IFS labels
The government and a significant portion of environmental and sustainable agriculture activists in the Netherlands welcome the marketing of foodstuffs labelled to reflect IFS and other environmentally beneficial practices, in addition to the sale of more expensive organic foodstuffs. Their rationale is based on the expectation that the market share of organic agriculture, and therefore its total benefit to the environment, will remain relatively limited. Products bearing environmentally friendly labels and sold at a smaller price premium should draw far more consumers and producers, promoting the desired large-scale shift toward sustainable agriculture and securing greater environmental benefits(12).

References
1. Wijnands, FG, Vereijken, Region-wise development of prototypes of integrated arable farming and outdoor horticulture, Netherlands Journal of Agricultural Science, 1992, 40:225-238.
2. Implementation of the Multi-Year Crop Protection Plan in the Netherlands. Progress Report 1994, Ministry of Agriculture, Nature Management and Fisheries, The Hague.
3. Research Station for Arable Farming and Field Production of Vegetables, Proefstation voor de Akkerbouw en de Groenteteelt in de Volleground, Lelystad, 1985, 28pp.
4. Wijnands, FG, Evaluation and introduction of integrated arable farming in practice, Netherlands Journal of Agricultural Science, 1992, 40:239-249.
5. Wijnands, FG, Asperen, P Van, Dongen, GJM Van , Janssens, SRM, Schröder, JJ and Bon, KB Van, Pilot Farms Integrated Arable Farming, Technical and Economical Results, PAGV report no. 196, Proefstation voor de Akkerbouw en de Groenteteelt in de Volleground, Lelystad, April 1995.
6. Op. cit. 4.
7. Weperen, W Van, Röling, NG, Bon, K Van and Mur, P, Introductie Geintegreerde Akkerbouw, Het Veranderingsproces, Ervaringen van Akkerbouwers bij het Omschakelen naar een Geintegreerde Bedrijfsvoering, Research report, 1995, Department of Communication and Innovation Studies, Wageningen Agricultural University, and the Information and Knowledge Centre for Arable Farming, Ministry of Agriculture, Natural Resource Management and Fisheries, 56pp.
8. Op.cit. 5.
9. Proost, MDC, Keulen, and Schönherr, H van, Gewasbescherming met een Toekomst: De Visie van Agrarische Ondernemers, Een Doelbereikingsmeting ten Behoeve van Voorlichting, Research report, Department of Communication and Innovation Studies, Wageningen Agricultural University, 1995.
10. Op. cit. 4.
11. Proost, MDC and Vogelzang, T, The Role of Study Groups in the Acceptance and Implementation of Sustainable Agriculture, in press, Department of Communication and Innovation Studies, Wageningen Agricultural University.
12. Bouwman, GM, van Bergen, JAM, Pak, GA, Reus, JAWA and Wesselo, AW, Naar een Agro-milieukeur: Milieucriteria voor Agarische Produkten (Towards an Agro-environmental Certification: Environmental Criteria for Agricultural Products), Centrum voor Landbouw en Milieu, Utrecht, 1993 (English summary).

Patricia Matteson is an IPM and pesticide policy consultant and Adjunct Professor of Crop Protection at the Panamerican Agriculture School (El Zamorano), Apartado Postal 93, Tegucigalpa, Honduras.

Jet Proost is Assistant Professor at the Department of Communication and Innovation Studies, Wageningen Agricultural University, Hollandse-weg 1, 6706 KN Wageningen, Netherlands.

[This article first appeared in Pesticides News No. 32, June 1996, pages 9-10]