Flying the FLAG

This summer saw the launch of the Food Labelling Agenda-campaigning for all food and food products to be clearly, comprehensively and meaningfully labelled.
    FLAG is a consumer pressure group campaigning for the right to know what is really in our food, and was started by the Guild of Health Writers and the Guild of Food Writers-over 400 journalists in all. FLAG says food labelling is often inadequate, confusing and inaccurate, and many products are not labelled at all. FLAG wants proper labelling so that consumers can make an informed choice.
    Food labelling affects animal feeds, pesticides and other agrochemicals, genetically engineered foods, irradiated products, additives and many others.
FLAG aims to get a million names on a petition supporting its aims by the beginning of 1998.

FLAG, PO Box 105, Hampton, Middlesex, TW12 3TL, Tel/Fax 0181 941 2977.

[This article first appeared in Pesticides News No. 37, September 1997, page 19]