Our 2024 survey builds on the work conducted for our 2019 and 2021 rankings. In both 2019 and 2021, we selected supermarkets based on their share of the UK groceries market. This gave us a list of the top ten supermarkets in order of grocery market share: Tesco, Sainsbury’s, Asda, Morrisons, Aldi, Co-op, Lidl, Waitrose, Iceland, M&S.
The list of top ten UK supermarkets remains almost identical in 2024, except that Spar has replaced M&S at number ten. Despite this, we chose to keep the same selection of supermarkets for the 2024 ranking since it enables us to assess how much progress they have made over the past five years. While we very much hope to keep working with M&S, we will consider changing the list of supermarkets that we include for the next ranking in 2026 in an effort to cover as much of the UK groceries market as possible.
